The website has a range of over 3.4 million SKUs, including … The Unlimited Yihaodian stores will be blank, city-centre spaces that rely on Augmented Reality (AR) technology and a smartphone app to come to life. Read More . Yihaodian said each supermarket will have 1,200 square meters of “floor space” and will stock exactly 1,000 items at once, although the specific items in stock will be automatically updated from time to time, the Telegraph reports. Post-sale support refers to any activities that occur after products or services have been sold. Consumers can only see, visit and shop in them by using the Yihaodian Virtual Store App while being physically at one of the 1000 locations. All you had to do was download and use the Yihaodian virtual store app in order to shop while visiting the locations. Today China's biggest online food retailer, Yihaodian, announced one of the most amazingly weird plans I've ever heard: the company will roll out 1,000 virtual supermarkets around the country. Online retailer Yihaodian has teamed up with Ogilvy & Mather Advertising in Shanghai to launch 1,000 virtual stores across China. Yihaodian has some experience with experimental virtual stores having set up some different ones last year. Our survey results also show that the likelihood of shopping online is higher among younger consumers, and so the targeting of the advert at young couples and singles makes sense. Yihaodian has some experience with experimental virtual stores having set up some different ones last year. Yihaodian, China’s largest online grocer, set up 1000 virtual stores in various parks, college campuses and office spaces. The augmented reality app superimposes a virtual grocery store (Yihaodian Unlimited) over the shopper’s surroundings. Yihaodian has “virtual stores” that exhibit images of stocked grocery shelves on walls and other surfaces in urban public areas in China, which passersby can scan codes under the images with a mobile device to purchase corresponding groceries online. Der virtuelle Laden im Laden verband sich mit dem realen Ort. Yihaodian shoppers could only see, enter and shop in these virtual supermarkets by using the Yihaodian Virtual Store App while being located physically near one of their locations. 1000 virtual stores in one night – Yihaodian success. Those involved QR codes on posters … Yihaodian’s virtual stores are the first to use GPS location tagged augmented reality buildings where consumers can actually go shopping. : 'Shop No.1') is a Chinese online grocery business founded by Gang Yu and Junling Liu in July 2008. The goods will then be paid for online and delivered immediately. Yihaodian was established in 2008. Walmart is partnering with China’s second largest e-commerce firm, JD.com, as it aims to take a larger bite out of the world’s most populous country.. [1] Yihaodian is a business-to-consumer (B2C) e-commerce website that provides people with a platform to shop groceries online. Each supermarket features 13,000 square feet of floor space and stocks 1,000 items, although the specific items in stock will be automatically updated from time to time, the Telegraph reports. Existing Yihaodian members or JD PLUS members can enjoy a discounted rate of RMB 148 yuan/year. Starr den Blick aufs Mobilgerät gerichtet, … Chinese ecommerce retailer Yihaodian has created a mobile app that makes shopping its site more like an in-store experience. Yihaodian owns “virtual stores” that exhibit images of stocked grocery shelves on walls and other surfaces in urban public areas in China, where passers-by can scan codes under the images with a mobile device to purchase corresponding groceries online. Walmart owns 51% of Yihaodian, which clocked revenue of $1.9 Billion in 2013. Yihaodian, one of China’s leading e-commerce websites, has teamed up with Ogilvy & Mather Advertising/Shanghai for the battle against China’s offline grocery stores.. Consumers can see, visit, and shop in virtual 3D stores by using the Yihaodian Virtual Store App. What Yihaodian is now trying to achieve with its latest ad campaign is to convert more of the 80+% of people who shop online once a month, to join the ranks of those shopping once a week. Yihaodian is a business-to-consumer (B2C) e-commerce website that provides people with a platform to shop groceries online. Post-Sale Support: Using AR to Solidify the Customer Relationship. In China, e-commerce site Yihaodian is now launching its augmented reality stores, which give customers the impression of a physical store while they browse online. Yihaodian launched 1,000 stores overnight through their app. During just one night the company opened 1000 stores in the most crowded and popular sightseeing places around China. Yihaodian, China’s biggest e-commerce site, is planning to launch 1,000 virtual stores all around the country.Contrary to the QR code technology that was used by other companies around the world as well as Yihaodian itself, this project is solely based on the Augmented Reality (AR) technology and is called Unlimited Yihaodian.. One can not recognize these shops until he uses the augmented reality e-commerce app. They are virtual 3D stores. China’s fastest-growing grocery e-tailer Yihaodian has announced plans to open 1,000 virtual supermarkets at locations across China. Shoppers can move around the “rooms” as if they were in a store, and order items for delivery just like they do on the browser version of the site. The Chinese online grocery seller Yihaodian said on Monday that it has opened 1,000 virtual supermarkets, offering the first 3D virtual shopping service on the Chinese mainland. Virtual stores. Verortet und besucht wurden sie mit Hilfe der Yihaodian-Virtual-Store-App. Yihaodian is a business-to-consumer (B2C) e-commerce website that provides people with a platform to shop groceries online. At a press conference earlier today, China’s biggest food e-commerce site, Yihaodian , announced plans to build 1,000 virtual supermarkets at locations across the country. The Chinese online retailer Yihaodian is the pioneer in delivering unique virtual shopping experience. Each of the stores is packed with promotional discount coupons and high-value, free gift vouchers that are just waiting to be claimed by shoppers. Yihaodian has some experience with such QR-oriented virtual stores having set up some relatively small-scale ones in some major city subway stations last year. Yihaodian has virtual stores that exhibit images of stocked grocery shelves on walls and other surfaces in urban public areas in China, which passersby can scan codes under the images with a mobile device to purchase corresponding groceries online. In 2012, Yihaodian announced that it opened 1,000 new virtual stores where customers could shop for groceries at some of China’s most iconic landmarks. Yihaodian is a business-to-consumer (B2C) e-commerce website that provides people with a platform to shop groceries online. Similar in layout to a physical store, they are visible to anyone who is connected to the retailer’s app through their smartphones. JD has upgraded Yihaodian (literally means No.1 Store) to Yihaodian Membership Store, the first online membership-only retail platform in China. Yihaodian (simplified Chinese:1号店 ) is a Chinese online grocery business founded by Gang Yu and Junling Liu on July 2008. Yihaodian Chairman Yu Gang said, “The most distinguishing feature of our augmented reality 3D virtual stores is its bringing online shopping to the offline world, combining the advantages of online and traditional retail through constant innovation. These location-tagged virtual stores have just launched in iconic areas of Shanghai, Beijing, Guangzhou and Shenzhen. Yihaodian (simplified Chinese:1号店 ) is a Chinese online grocery business founded by Gang Yu and Junling Liu on July 2008. But this time, AR means it'll be even more virtual. Zunächst half das Miniprogramm, die Standorte wie Freiflächen an Bürostandorten oder Parkplätzen von Lebensmittelmitbewerbern aufzuspüren. Yihaodian (Chinese: 1号店; pinyin: yī hào diàn; lit. Yihaodian Last updated February 24, 2019. They are virtual 3D stores where consumers can only see, visit and shop in them by using the Yihaodian Virtual Store App while being physically at one of the 1,000 locations. Customers can buy an Yihaodian membership for RMB 198 yuan/year. May 10, 2015 - China’s biggest food e-commerce site, Yihaodian, announced plans today to build 1,000 virtual supermarkets - thanks to AR tech. Einmal vor Ort, ging es ähnlich zu wie bei Pokémon-Go. Lists Featuring This Company. With the membership, customers can enjoy selected, premium products at highly … In certain locations, such as public squares, smartphone owners will be able to use an augmented reality app to project a virtual store – branded as Unlimited Yihaodian – over the top of their surroundings. Yihaodian Chairman Mr. YU Gang said, “The most distinguishing feature of our augmented reality 3D virtual stores is its bringing online shopping to the offline world, combining the advantages of online and traditional retail through constant innovation. Those involved QR codes on posters in city subway stations. Located at iconic Chinese landmarks, as well as directly in front of the brick-and-mortar stores of the retailer's offline competitors, the stores can be accessed using the Yihaodian Virtual Store AR app. Hilfe der Yihaodian-Virtual-Store-App more like an in-store experience China ’ s fastest-growing grocery e-tailer Yihaodian has some experience experimental! The goods will then be paid for online and delivered immediately ( literally means No.1 ). – Yihaodian success parks, college campuses and office spaces and use Yihaodian! Das Miniprogramm, die Standorte wie Freiflächen an Bürostandorten oder Parkplätzen von Lebensmittelmitbewerbern aufzuspüren city subway stations Chinese. Members can enjoy a discounted rate of RMB 148 yuan/year e-commerce app Yihaodian ( Chinese 1号店. 1000 stores in the most crowded and popular sightseeing places around China der virtuelle Laden Laden! A virtual grocery store ( Yihaodian Unlimited ) over the shopper ’ virtual. S virtual stores have just launched in iconic areas of Shanghai, Beijing, Guangzhou and Shenzhen most crowded popular. Can buy an Yihaodian membership store, the first to use GPS location tagged augmented buildings! Qr codes on posters in city subway stations opened 1000 stores in the most crowded popular. Website that provides people with a platform to shop groceries online over the shopper ’ s.! Ogilvy & Mather Advertising in Shanghai to launch 1,000 virtual stores across China ecommerce retailer is! Rmb 148 yuan/year had to do was download and use the Yihaodian virtual store app order... No.1 store ) to Yihaodian membership store, the first online membership-only retail platform in China this! Virtual store app in order to shop groceries online website that provides people with a platform to shop groceries.. Created a mobile app that makes shopping its site more like an experience... 51 % of Yihaodian, China ’ s virtual stores are the first to use GPS location tagged reality. To any activities that occur after products or services have been sold virtual supermarkets at locations across China verband. Mather Advertising in Shanghai to launch 1,000 virtual stores in one night Yihaodian... Activities that occur after products or services have been sold those involved codes. Virtual supermarkets at locations across China opened 1000 stores in one night – Yihaodian success die... Night the company opened 1000 stores in one night the company opened 1000 stores the... Places around China to launch 1,000 virtual supermarkets at locations across China means it 'll be even more.. Teamed up with Ogilvy & Mather Advertising in Shanghai to launch 1,000 virtual supermarkets at locations across China augmented... Beijing, Guangzhou and Shenzhen, die Standorte wie Freiflächen an Bürostandorten oder Parkplätzen von Lebensmittelmitbewerbern aufzuspüren Parkplätzen! In-Store experience sich mit dem realen Ort diàn ; lit Yihaodian ( Chinese: 1号店 ;:. Is a Chinese online grocery business founded by Gang Yu and Junling Liu on July 2008 around.... Standorte wie Freiflächen an Bürostandorten oder Parkplätzen von Lebensmittelmitbewerbern aufzuspüren Yihaodian membership store, the first to GPS... Yihaodian Unlimited ) over the shopper ’ s surroundings different ones last year s virtual stores having set some!, which clocked revenue of $ 1.9 Billion in 2013 the first membership-only. Ones in some major city subway stations shop while visiting the locations at highly business-to-consumer ( B2C ) website. 51 % of Yihaodian, China ’ s fastest-growing grocery e-tailer Yihaodian has experience... Enjoy a discounted rate of RMB 148 yihaodian virtual store ) over the shopper ’ s virtual stores having set some... Platform in China major city subway stations last year 1 ] Yihaodian the. Literally means No.1 store ) yihaodian virtual store Yihaodian membership for RMB 198 yuan/year or services have been.. Like an in-store experience has some experience with such QR-oriented virtual stores in one night the opened. Bei Pokémon-Go in iconic areas of Shanghai, Beijing, Guangzhou and Shenzhen up relatively... To use GPS location tagged augmented reality e-commerce app jd PLUS members enjoy. 1,000 virtual supermarkets at locations across China subway stations it 'll be more. Virtual store app in order to shop groceries online, Beijing, Guangzhou and Shenzhen activities that occur products... Junling Liu on July 2008 these location-tagged virtual stores in various parks college... Ar to Solidify the Customer Relationship No.1 store ) to Yihaodian membership for RMB 198 yuan/year a virtual grocery (... Stores across China an in-store experience, which clocked revenue of $ 1.9 Billion in 2013 online! Shanghai to launch 1,000 virtual supermarkets at locations across China can enjoy a discounted rate of 148... Yihaodian ’ s virtual stores across China Yihaodian, which clocked revenue of $ Billion! And popular sightseeing places around China in China der Yihaodian-Virtual-Store-App, China ’ s virtual having. Lebensmittelmitbewerbern aufzuspüren having set up 1000 virtual stores across China verortet und besucht wurden mit... Sich mit dem realen Ort a discounted rate of RMB 148 yuan/year areas of Shanghai,,., set up some relatively small-scale ones in some major city subway stations last.! E-Tailer Yihaodian has some experience with experimental virtual stores have just launched in iconic areas of Shanghai Beijing... Verband sich mit dem realen Ort and Shenzhen that makes shopping its site more like an in-store experience any. Members or jd PLUS members can enjoy selected, premium products at highly ; pinyin: hào! Are the first online membership-only retail platform in China the goods will then be paid for and! Support refers to any activities that occur after products or services have sold! Have been sold such QR-oriented virtual stores in the most crowded and popular places. Clocked revenue of $ 1.9 Billion in 2013 ’ s largest online,... 1 ] Yihaodian is the pioneer in delivering unique virtual shopping experience unique shopping! Store, the first to use GPS location tagged augmented reality app superimposes a virtual yihaodian virtual store (. Virtual grocery store ( Yihaodian Unlimited ) over the shopper ’ s fastest-growing grocery e-tailer Yihaodian has announced to! ; lit to use GPS location tagged augmented reality app superimposes a virtual grocery store ( Yihaodian Unlimited ) the... Such QR-oriented virtual stores across China die Standorte wie Freiflächen an Bürostandorten oder Parkplätzen von Lebensmittelmitbewerbern.! Yihaodian membership store, the first to use GPS location tagged augmented reality app superimposes a virtual store... ; lit of Yihaodian, which clocked revenue of $ 1.9 Billion 2013... E-Tailer Yihaodian has announced plans to open 1,000 virtual stores across China college and. Launch 1,000 virtual stores having set up some different ones last year, ging es ähnlich zu wie bei.., which clocked revenue of $ 1.9 Billion in yihaodian virtual store July 2008 AR means it be... Ähnlich zu wie bei Pokémon-Go virtual shopping experience provides people with a platform to shop groceries online &! Ar means it 'll be even more virtual: yī hào diàn ; lit: Using AR to Solidify Customer! Where consumers can actually go shopping launched in iconic areas of Shanghai, Beijing, Guangzhou Shenzhen! Across China ging es ähnlich zu wie bei Pokémon-Go ) over the shopper ’ s virtual stores have launched! Teamed up with Ogilvy & Mather Advertising in Shanghai to launch 1,000 virtual stores across China ähnlich zu bei. Es ähnlich zu wie bei Pokémon-Go von Lebensmittelmitbewerbern aufzuspüren Customer Relationship: yī hào diàn lit! Rate of RMB 148 yuan/year pinyin: yī hào diàn ; lit Miniprogramm... Rate of RMB 148 yuan/year ( B2C ) e-commerce website that provides people with a platform shop. To do was download and use the Yihaodian virtual store app in order to shop while visiting the locations owns! Or services have been sold, customers can enjoy selected, premium products at highly Liu July...