Bacta hosts seaside reception for Labour MPs

Bacta hosted an evening event during the Labour Party Conference in Brighton to draw MP’s attention to its Siding with the Seaside campaign.


Bacta, the UK’s trade association for the amusements industry, hosted an event on Tuesday 24 September at the Palm Court Restaurant, Brighton Palace Pier to meet with Labour Party MPs and discuss some of the challenges they are currently facing.

Bacta spoke to Labour MPs about the ‘Siding with the Seaside’ campaign designed to reenergise Britain’s coastal communities, who in recent years have faced increasingly challenging economic conditions. The campaign champions Britain’s coastal communities and aims to drive greater awareness of the unique conditions that are creating economic challenges in Britain’s seaside towns – which are comparatively more deprived and on average under perform economically when compared to inland areas.

The Labour Party heard from speakers including – James Miller, President bacta; John White, CEO bacta; The Rt Hon Lord Bassam of Brighton – who discussed the work currently being done to support Britain’s coastal communities and the important role they provide in the diverse attraction of a traditional British seaside holiday.

Through the ‘Siding with the Seaside’ campaign, bacta is urging the government to prioritise the renewal of seaside towns and has highlighted six areas where investment and attention from the government is desperately needed:

  • Prioritising the regeneration of seaside towns
  • The introduction of local based development programmes
  • Investment in transport and connectivity
  • Addressing car parking charges
  • Reducing tax burdens for amusements to preserve historical and traditional landscapes
  • Government to rapidly approve the Tourism Sector Deal presented to government in November 2018

James Miller, President bacta said: “We are pleased to have so many Parliamentary Seaside champions already supporting our campaign. They are vocalising the important issues British seaside communities face, from lack of investment to high car parking charges. The amusement machine industry, through bacta, is determined to deliver positive action in response to these challenges.”

To safeguard the future of seaside tourism and ensure the Siding with the Seaside campaign initiatives are a priority, bacta will be touring seaside towns – such as Brighton – and meetings with MPs to fast-track support from the government.


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